{"product_id":"employer-brand-narrative","title":"Employer Brand Narrative","description":"\u003cdiv\u003eAn HR or marketing manager who needs to stop sounding like every other company hiring — and build an employer brand narrative that actually changes candidate behavior and reduces cost-per-hire.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e- Core narrative: 150–200 word employer brand story in your actual voice, not HR-speak\u003c\/div\u003e\u003cdiv\u003e- 3–4 proof points: concrete employee experience elements tied to your target candidate audience\u003c\/div\u003e\u003cdiv\u003e- Talent competitor differentiation: honest positioning against your top 2–3 losing-candidates-to rivals\u003c\/div\u003e\u003cdiv\u003e- Channel adaptation guide: recruiter opener, job posting intro, LinkedIn about section\u003c\/div\u003e\u003cdiv\u003e- Language to retire: 3–5 generic phrases with specific replacement language for each\u003c\/div\u003e\u003cdiv\u003e- Identifies underlying gaps in your employer positioning if questions prove difficult to answer\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003ePaste the prompt into ChatGPT, Claude, or any AI model. Answer five questions about what your company actually is, why employees stay, your honest competitive edge, and where the narrative lives. Get an 800–1,100 word employer brand narrative document ready to ship across careers page, recruiter scripts, and LinkedIn.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eBest used with:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eBundles or prompts related to employer branding and talent positioning.\u003c\/div\u003e","brand":"penguin tree ai","offers":[{"title":"Default Title","offer_id":51992853741870,"sku":"employer-brand-narrative","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/4203\/6014\/files\/employer-brand-narrative_6bfb15ed-77f9-4945-999c-b831f869c7e8.png?v=1779765515","url":"https:\/\/penguintree.ai\/products\/employer-brand-narrative","provider":"penguin tree ai","version":"1.0","type":"link"}