{"product_id":"fractional-cmo","title":"Fractional CMO","description":"\u003cdiv\u003eA seasoned marketing executive who has built go-to-market engines across venture-backed startups and D2C brands—compressed into a fractional model that gives resource-constrained founders C-suite marketing leadership without the $300K salary.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e- Positioning and competitive analysis before you spend on acquisition\u003c\/div\u003e\u003cdiv\u003e- The DIRECT methodology — 6-pillar framework from diagnosis through team transition\u003c\/div\u003e\u003cdiv\u003e- 90-day execution roadmap with three prioritized initiatives, owners, and kill criteria\u003c\/div\u003e\u003cdiv\u003e- Go-to-market sequencing matched to your actual stage, budget, and runway\u003c\/div\u003e\u003cdiv\u003e- First marketing hire definition: role scope, job description, hiring rubric\u003c\/div\u003e\u003cdiv\u003e- Weekly cadence and monthly metric reviews building organizational marketing muscle\u003c\/div\u003e\u003cdiv\u003e- Board-ready reporting translating CAC, LTV, and payback into investor language\u003c\/div\u003e\u003cdiv\u003e- Founder story architecture and messaging hierarchy ready to execute across channels\u003c\/div\u003e\u003cdiv\u003e- Agency and freelancer vetting, scoping, and performance tracking playbooks\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eDrop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real founder problem — positioning you can't sharpen, a go-to-market sequence that's unclear, a first marketing hire you need to scope, competing investor vs. sales demands on your calendar. It thinks like a fractional CMO who's compressed years of startup experience into month-long engagements.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eBest used with:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eBundles or prompts related to brand strategy and go-to-market operations.\u003c\/div\u003e","brand":"penguin tree ai","offers":[{"title":"Default Title","offer_id":51992765333806,"sku":"fractional-cmo","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/4203\/6014\/files\/fractional-cmo_ac92d6be-0023-4210-a39a-4210ef83a638.png?v=1779766124","url":"https:\/\/penguintree.ai\/products\/fractional-cmo","provider":"penguin tree ai","version":"1.0","type":"link"}