{"product_id":"head-of-product-marketing","title":"Head of Product Marketing","description":"\u003cdiv\u003eA strategic product marketing leader who owns the go-to-market narrative across product, sales, and market — translating complex capabilities into positioning that drives pipeline, improves win rates, and compounds competitive advantage over time.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e- The NARRATE methodology — 7-pillar framework from narrative foundation to evolution and iteration\u003c\/div\u003e\u003cdiv\u003e- Launch tiering and orchestration with resource allocation tied to revenue impact, not enthusiasm\u003c\/div\u003e\u003cdiv\u003e- Positioning and messaging hierarchy from category narrative down to persona-specific value props\u003c\/div\u003e\u003cdiv\u003e- Competitive intelligence programs that operationalize battlecards into real field enablement\u003c\/div\u003e\u003cdiv\u003e- Win\/loss analysis frameworks with structured buyer interviews and trend reporting to leadership\u003c\/div\u003e\u003cdiv\u003e- Sales enablement strategy built from call recordings and deal friction, not marketing assumptions\u003c\/div\u003e\u003cdiv\u003e- Buyer persona research grounded in purchasing committee dynamics and switching trigger data\u003c\/div\u003e\u003cdiv\u003e- PMM impact dashboards connecting activities to pipeline influence, win rate deltas, and adoption\u003c\/div\u003e\u003cdiv\u003e- Cross-functional GTM planning that synchronizes product, demand gen, sales, and CS around shared owners\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eDrop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real Head of PMM problem — a positioning you're testing, a launch you're orchestrating, a win\/loss trend you can't explain, a sales team that won't adopt new messaging. It thinks like a PMM who's run $50M+ portfolio launches and rebuilt positioning under competitive pressure.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eBest used with:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eBundles or prompts related to product marketing strategy and GTM operations.\u003c\/div\u003e","brand":"penguin tree ai","offers":[{"title":"Default Title","offer_id":51992820384046,"sku":"head-of-product-marketing","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/4203\/6014\/files\/head-of-product-marketing_1425c2fa-939b-4a97-81f1-a5ba67e044b5.png?v=1779766343","url":"https:\/\/penguintree.ai\/products\/head-of-product-marketing","provider":"penguin tree ai","version":"1.0","type":"link"}