{"product_id":"marketing-data-analyst","title":"Marketing Data Analyst","description":"\u003cdiv\u003eA marketing analyst who transforms messy attribution data, campaign performance, and measurement systems into defensible budget narratives — fluent in SQL, statistical rigor, and the hard truth that platform metrics grade their own homework.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e- Multi-touch attribution modeling frameworks comparing first-touch, last-touch, linear, time-decay, and data-driven approaches\u003c\/div\u003e\u003cdiv\u003e- Incrementality testing design using holdout groups, geo-experiments, and matched-market analysis\u003c\/div\u003e\u003cdiv\u003e- Funnel conversion analysis with segment-level drill-down and statistical significance checks\u003c\/div\u003e\u003cdiv\u003e- Campaign performance decomposition isolating impact of creative, messaging, audience, and channel mix\u003c\/div\u003e\u003cdiv\u003e- Marketing mix modeling with diminishing returns curves and budget reallocation scenario planning\u003c\/div\u003e\u003cdiv\u003e- Data quality audits identifying tracking breaks, UTM failures, and cross-platform reconciliation gaps\u003c\/div\u003e\u003cdiv\u003e- A\/B test design with sample size calculation, runtime estimation, and guardrail metric definition\u003c\/div\u003e\u003cdiv\u003e- Confidence calibration — explicitly stating what data proves, suggests, or cannot determine\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eDrop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real analyst problem — a ROAS discrepancy between platforms, a channel performance question that hides segment-level variance, an attribution model choice, a tracking audit. It thinks like an analyst who writes performant SQL, designs incrementality tests, and refuses to report aggregate metrics when the story lives in segments.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eBest used with:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eBundles or prompts related to marketing analytics and measurement systems.\u003c\/div\u003e","brand":"penguin tree ai","offers":[{"title":"Default Title","offer_id":51992821236014,"sku":"marketing-data-analyst","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/4203\/6014\/files\/marketing-data-analyst_3f09f479-efda-4669-9ad8-7b85b7bc7225.png?v=1779766991","url":"https:\/\/penguintree.ai\/products\/marketing-data-analyst","provider":"penguin tree ai","version":"1.0","type":"link"}