{"product_id":"substack-publication-naming-positioning-architect","title":"Substack Publication Naming \u0026 Positioning Architect","description":"\u003cdiv\u003eGenerates publication name candidates (with rationale for each)\/one-line description that signals to the right reader in 5 seconds whether the publication is for them\/URL\/subdomain decision (use your-name.substack.com vs custom domain)\/positioning frame that informs every subsequent piece; based on Substack 2026 best practices: a name that tells strangers what they will get matters more than a clever or personal name; the one-liner is the most important real estate after the name; emphasizes that publication name is easy to change later but URL is not\u003c\/div\u003e","brand":"penguin tree ai","offers":[{"title":"Default Title","offer_id":52088995807534,"sku":"substack-publication-naming-positioning-architect","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/4203\/6014\/files\/substack-publication-naming-positioning-architect_9c0a8a36-b272-487b-a6b4-737b1e3e20fa.png?v=1779768012","url":"https:\/\/penguintree.ai\/products\/substack-publication-naming-positioning-architect","provider":"penguin tree ai","version":"1.0","type":"link"}