{"product_id":"win-loss-interview-guide","title":"Win\/Loss Interview Guide","description":"\u003cdiv\u003eA sales leader or PMM who needs to run win\/loss interviews that actually surface why deals close or die — not the polite fiction buyers tell in surveys.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eWhat you get:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e- Interviewer briefing: setup, framing, and the one rule that breaks or builds credibility\u003c\/div\u003e\u003cdiv\u003e- 12–18 core questions organized by decision stage: trigger, criteria, competitive, decision, reflection\u003c\/div\u003e\u003cdiv\u003e- Probe prompts: 2–3 follow-ups per section to push past surface answers\u003c\/div\u003e\u003cdiv\u003e- Win vs. loss question variants so you're not asking losers why they picked you\u003c\/div\u003e\u003cdiv\u003e- Quick-reference one-pager with six highest-leverage questions for short calls\u003c\/div\u003e\u003cdiv\u003e- 5–7 tagging frameworks for coding responses across 20+ interviews\u003c\/div\u003e\u003cdiv\u003e- Explicit callouts for interviewer mistakes that shut buyers down\u003c\/div\u003e\u003cdiv\u003e- Conversational, neutral language — designed to sound human, not corporate\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003ePaste the prompt into ChatGPT, Claude, or any AI model. Answer five questions about your sales motion, deal cycle, competitor landscape, current win\/loss assumptions, and where you want findings to land. Get a 1,000–1,400 word interview guide ready to deploy.\u003c\/div\u003e\u003cdiv\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eBest used with:\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eBundles or prompts related to customer research and competitive intelligence.\u003c\/div\u003e","brand":"penguin tree ai","offers":[{"title":"Default Title","offer_id":51992849842478,"sku":"win-loss-interview-guide","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/4203\/6014\/files\/win-loss-interview-guide_6f4fc8cc-727c-4549-8589-8b5a160d850a.png?v=1779768212","url":"https:\/\/penguintree.ai\/products\/win-loss-interview-guide","provider":"penguin tree ai","version":"1.0","type":"link"}