penguin tree ai
Brand Positioning Statement Builder
Brand Positioning Statement Builder
Regular price
$5.00 USD
Regular price
Sale price
$5.00 USD
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A senior brand strategist walks you through five focused questions about your business, competitors, and differentiation — then delivers a complete positioning strategy document.
What you get:
- Primary positioning statement in the standard "For [audience] who [need], [brand] is the [category] that [benefit]" format- Three alternative positioning angles (premium, challenger, community-driven) with guidance on when to use each
- One-sentence elevator pitch
- Brand story opening paragraph
- Five personality words that define your brand — and five that should never describe it
- A positioning check: the one thing your team can now say no to
How it works:
Paste the prompt into ChatGPT, Claude, or any AI model. Answer five questions about your business. Get a 600-900 word positioning document you can use immediately.
Best used after:
Nothing — this is a foundational prompt. Start here.Pairs well with:
Deep Customer Persona Builder, Brand Voice & Tone Guide