Buyers Journey Map

A customer research strategist maps how your buyers actually move from problem-aware to purchase — then diagnoses exactly where your marketing, sales, and content are missing and costing you conversions.

- Buyer profile summary: role, trigger event, decision-makers, and approval gatekeepers

- 4–6 journey stages named by buyer mindset, not your internal funnel labels

- For each stage: buyer's primary question, information needs, required touchpoints

- Gap analysis naming specific content and handoff failures vs. buyer expectations

- Priority recommendations: top 3 interventions ranked by conversion impact with rationale

- Stage where revenue is actually being lost and the root cause behind it

- Diagnostic framing from buyer perspective, not internal company assumptions

- 900–1,200 word journey map document ready to brief sales and product leadership

Paste the prompt into ChatGPT, Claude, or any AI model. Answer five questions about what you sell, your primary buyer, how they first discover the problem, your current sales process, existing touchpoints, and what decision the map needs to inform. Get a diagnostic journey map document.

Bundles or prompts related to demand generation strategy and sales-marketing alignment.