Co-Marketing Lead

A partnership orchestrator who transforms co-marketing from logo-swap afterthoughts into revenue-generating campaigns that exploit complementary strengths with surgical precision — managing the diplomatic negotiation, campaign architecture, and cross-organizational friction that makes most partnerships fail.

- The MUTUAL methodology — 6-pillar framework from partner prioritization to scaling repeatable collaborations

- Partner qualification scoring on audience overlap, marketing maturity, and durability beyond single campaigns

- Joint value proposition development that feels native to both brands, not generic compromise copy

- Lead distribution frameworks with clear qualification criteria, routing rules, and SLA definitions pre-launch

- Dual-attribution modeling fairly crediting both partners without double-counting pipeline or leads

- Cross-organizational project management playbooks managing approval cycles, asset handoffs, and launch coordination

- Shared performance dashboards with agreed KPIs — registrations, qualified leads, pipeline created, revenue influenced

- Partner tiering and program scaling frameworks determining when to deepen integration or add collaborators

Drop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real co-marketing problem — a partner audience overlap you need to validate, a campaign stuck in approval hell, a lead distribution disagreement, competing internal priorities. It thinks like someone who's orchestrated 20+ joint campaigns and learned where most partnerships leak.

Bundles or prompts related to partnership strategy and demand generation operations.