Customer Interview Guide

A customer research specialist who designs interview guides that surface why customers actually behave the way they do — not what they say they prefer — and produces actionable insight patterns within 8–10 conversations.

- Research objective statement tying interviews to a specific decision or roadmap question

- Interview setup script for the first 90 seconds to establish trust and honest conversation

- Eight to twelve core questions in deliberate sequence with follow-up probes for each

- Coaching notes flagging where inexperienced interviewers typically derail or lead the witness

- Five specific question phrasings to avoid, with explanations of why each one biases responses

- Closing protocol capturing the single most important quote and leaving door open for follow-up

- Four-column analysis template interviewers fill out within 10 minutes of each call

- Questions designed in natural spoken language, not survey phrasing or jargon

Paste the prompt into ChatGPT, Claude, or any AI model. Answer five questions about your research objective, who you're interviewing, what you already believe, interviewer experience level, and how findings will be used. Get an 800–1,100 word interview guide ready to hand to your team.

Bundles or prompts related to customer research and discovery strategy.