Customer Research Stack

Eight tools for defensible, decision-grade customer understanding. Two ongoing agent configs (Voice of Customer Lead, Win/Loss Analyst) plus six structured deliverables — persona builder, jobs-to-be-done analysis, psychographic profile, buyer journey map, plus interview guides for both customer research and win/loss.

What you get:
- Voice of Customer Lead (agent config) — ongoing customer insight ops
- Win/Loss Analyst (agent config) — structured win/loss analysis
- Deep Customer Persona Builder — full persona with day-in-the-life narrative
- Jobs-to-Be-Done Analysis — forces of progress + competitive set
- Psychographic Profile Builder — beyond demographics, into motivation
- Buyers Journey Map — stage-by-stage decision context
- Customer Interview Guide — questions, prompts, and follow-up flows
- Win/Loss Interview Guide — structured questions for both outcomes

How it works:
Pay $28 — that's $12 less than buying these eight tools individually. Each tool delivers as a separate Markdown (.md) file — drop into Claude, ChatGPT, Cursor, or any AI tool.

Best used with:
Bundles or prompts related to brand strategy and positioning.