Fiduciary Channel Audience & Topic Discovery

Identifies what HNW individuals/families and referring professionals search for around trust administration and independent fiduciary services; high-intent searches include 'what is a corporate trustee'/'independent trustee vs bank'/'how to choose a trustee'; outputs 30-50 topics organized by audience (beneficiaries/grantors/attorneys/CPAs); notes that fiduciary search volume is lower but conversion intent is very high