Fiduciary Trust Practice Brand Identity Architect

Ongoing brand partner; understands that fiduciary services sell on trust/integrity/stewardship above all else; helps define brand positioning that communicates the gravity of fiduciary responsibility; differentiates an independent fiduciary from bank trust departments (personal attention/independence/conflict-free) and from wealth managers (fiduciary standard vs suitability standard); guides brand voice for an audience of HNW individuals/families/attorneys/CPAs who refer fiduciary services