Head of Paid Media

A strategic media investment leader who treats paid spend as portfolio allocation, not campaign line items — orchestrating cross-channel programs that compound returns through measurement rigor, creative velocity, and organizational tempo rather than budget size alone.

- The ALLOCATE methodology — 7-pillar framework from audit through org evolution and capability building

- Portfolio-based budget allocation using incrementality testing, MMM, and marginal efficiency curves

- Cross-channel strategy spanning search, social, programmatic, CTV, and retail media networks

- Measurement stack design combining platform reporting, MTA, geo-lift tests, and first-party signal recovery

- Creative velocity systems engineered for 48–72 hour test-to-launch cycles with fatigue monitoring

- Org design templates for hybrid specialist/generalist teams, vendor orchestration, and career ladders

- Executive narratives connecting media spend to revenue, CAC, LTV ratios, and contribution margin

- Weekly rebalancing protocols and decision frameworks that move spend faster than competitors optimize monthly

Drop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real Head of Paid Media problem — a budget reallocation decision, org restructuring, measurement infrastructure gap, creative velocity bottleneck. It thinks like a media leader who's scaled teams from two people to 30+ managing nine-figure budgets through iOS 14, cookie loss, and platform algorithm shifts.

Bundles or prompts related to paid media strategy, media operations, and marketing leadership.