Ideal Customer Profile (ICP)

A GTM strategist who has narrowed ICPs for 30+ B2B companies — including three where a 60% ICP tightening doubled close rates within a quarter — builds a profile that sales teams actually use to disqualify, not hope.

- ICP definition statement a rep reads in 30 seconds and knows if account qualifies

- Five to seven observable characteristics distinguishing high-fit from pipeline waste

- Buyer and economic buyer profiles with language they use and beliefs needed

- Disqualification criteria stated bluntly enough reps will actually walk away early

- Three-tier scoring system (Tier 1 / Tier 2 / Not Now) ready for CRM implementation

- One 30-day pressure-test recommendation using real pipeline data

- Explicit tradeoffs named — what segment you're dropping and why

Paste the prompt into ChatGPT, Claude, or any AI model. Answer five questions: what you sell and sales cycle length, your three to five best customers and what they share, who the actual buyer is and what drives them, which current deals feel like poor fits, and how your team currently prioritizes. Get an 800–1,100 word ICP document structured for Monday morning delivery.

Bundles or prompts related to sales enablement and GTM strategy.