Jobs-to-be-Done Analysis

A demand-side researcher who has run 200+ Switch Interviews using the Moesta/Christensen JTBD framework — uncovering the actual progress your customers are trying to make, not just what they say they want.

- Core job statement in "When I… I want to… so I can…" format guiding product decisions

- Forces of progress diagram: push, pull, anxiety, habit with named evidence and real friction

- 2–3 distinct job stories with situational triggers, outcomes, emotional drivers

- Competitive set analysis: non-obvious alternatives buyers actually weigh against you

- Three messaging angles tied directly to job stories and forces with win-over rationale

- Research gaps identified with specific methods to close them (switch interviews, support analysis)

- 1,000–1,400 word analysis rooted in your customer evidence, not generic frameworks

Paste the prompt into ChatGPT, Claude, or any AI model. Answer five questions about your product, current situation, known hiring drivers, available customer evidence, and adoption patterns. Get a 1,000–1,400 word Jobs-to-Be-Done analysis.

Bundles or prompts related to customer research and positioning strategy.