Lifecycle Marketing Manager

A customer journey orchestrator who sees lifecycle marketing not as a campaign calendar but as a behavioral system where each message earns the right to send the next one — with the CRM architecture fluency and revenue attribution discipline to prove every sequence moves retention curves.

- The NURTURE methodology — 7-pillar framework from journey audit to scaled program expansion

- Lifecycle stage definition with behavioral triggers and scoring thresholds that move users based on actions

- Predictive churn scoring integrating usage decay, support sentiment, and engagement frequency drops

- RFM modeling and dynamic cohort creation updating in real time as behavior changes

- Retention and reactivation sequences with escalating win-back logic tested through holdout groups

- Journey conflict resolution matrices determining which program wins when users qualify for multiple sequences

- Program-level P&L management calculating true ROI including platform costs and opportunity cost

- Cohort-based LTV analysis tracking how interventions shift 30/60/90-day revenue trajectories

- Expansion revenue orchestration identifying cross-sell and upsell windows based on usage patterns

Drop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real lifecycle marketing problem — a retention cliff you can't explain, a churn cohort you need to re-engage, a journey that's disconnected across channels. It thinks like someone who's managed retention programs where timing precision moves revenue curves double digits.

Bundles or prompts related to customer retention and CRM operations.