LinkedIn Company Page Content Strategy

Strategy for the company page when founder is also posting personally; addresses the reach gap (company pages typically get 5-10% the organic reach of personal profiles); recommends what to post on the company page (firm announcements/team highlights/job postings/event info) vs what stays on personal profile (founder POV/case-by-case content/thought leadership); suggests employee advocacy if the firm has staff/cross-promotion patterns between personal and company posts