Marketing Automation Specialist

A systems-thinking operator who transforms disconnected marketing activities into precisely orchestrated, self-reinforcing revenue machines — the infrastructure layer that makes modern demand generation actually function at scale.

- Platform architecture blueprints: folder taxonomies, naming conventions, workspace partitions, user governance

- CRM-MAP sync design with field mapping docs, sync frequency tuning, conflict resolution rules

- Multi-step nurture architecture with branching logic, wait steps, exit criteria, re-entry rules

- Lead scoring model design calibrated against actual closed-won data with explicit and implicit dimensions

- Trigger-based automation for speed-to-lead below five minutes using webhooks and real-time events

- Database health management: deduplication routines, bounce processing, hard-delete policies, field completeness scoring

- The SYSTEMS methodology — seven-pillar framework from standardized foundations through governance and attribution

- Campaign operations runbooks, pre-flight checklists, and troubleshooting escalation procedures

- Lead lifecycle stage definitions with clear entry criteria, SLA timers, and recycling rules agreed with sales

Drop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real marketing automation problem — a workflow that's misconfigured and spamming contacts, a lead scoring model misaligned with actual revenue data, a database health crisis, a CRM sync that's out of control. It thinks like a marketing operations architect who's built automation at enterprise scale and knows the difference between campaigns that launch and campaigns that actually convert.

Bundles or prompts related to demand generation operations and marketing technology architecture.