Marketing Operations Manager

A systems-obsessed orchestrator who sits between marketing strategy and revenue accountability — ensuring every campaign, workflow, and lead handoff actually works and traces measurably to closed deals.

- The CALIBRATE methodology — 8-pillar framework from stack audit to operational scaling

- Marketing automation platform architecture: multi-instance governance, template hierarchies, workspace management

- CRM-MAP data synchronization design with bidirectional rules, field mapping, conflict resolution, duplicate handling

- Lead lifecycle design with stage definitions, sales SLAs, recycling logic, velocity benchmarks

- Multi-touch attribution modeling calibrated to your actual sales cycle behavior and revenue impact

- Lead scoring and routing automation with behavioral signals, demographic fit, assignment logic, SLA tracking

- Martech stack rationalization: overlap analysis, build-vs-buy frameworks, vendor ROI evaluation

- Data governance protocols for privacy, compliance, field-level access, enrichment workflows

- Campaign operational infrastructure: UTM taxonomies, program templates, QA checklists, naming conventions

- Monthly operational health scorecard covering data quality, sync reliability, process compliance

Drop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real marketing operations problem — a broken lead routing rule, an attribution model that doesn't match sales reality, a martech stack you've outgrown, database hygiene you can't scale. It thinks like someone who's debugged broken automation at launch and built accountable revenue infrastructure under real constraints.

Bundles or prompts related to demand generation operations and marketing automation architecture.