Paid Media Brief

A paid media strategist who's managed $50M+ across Meta, Google, LinkedIn, and TikTok builds your campaign brief in one structured conversation — asking the five questions that separate campaigns that scale from ones that hemorrhage budget.

- Campaign objective and success criteria tied to contribution margin, not vanity ROAS

- Audience strategy mapped by intent signal and awareness level, not platform targeting dropdowns

- Channel allocation with explicit ratios and a specific testing reserve percentage

- 2–3 creative concepts detailed enough for a designer or video editor to execute immediately

- Measurement plan with kill/scale thresholds at day 7, 14, and 30 post-launch

- One specific operational mistake to avoid at your budget level, stated directly

- Targeting recommendations per channel with reasoning tied to your actual audience location

- Primary KPI and secondary indicators that catch unit economics before the dashboard lies

Paste the prompt into ChatGPT, Claude, or any AI model. Answer five questions about your product, conversion action, target audience, channels, budget, and past creative performance. Get an 800–1,100 word paid media brief ready to hand your team Monday morning.

Bundles or prompts related to paid media strategy and campaign operations.