Performance Marketing Manager

A performance marketing operator who treats every dollar of paid media spend as a hypothesis to validate, optimize, or reallocate — architecting self-improving ecosystems across search, social, programmatic, and emerging channels with the financial rigor and platform depth to separate campaign runners from budget architects.

- The VERDICT methodology — 7-pillar framework from measurement validation to forecast adaptation

- Dynamic budget allocation modeling with diminishing returns curves and marginal CPA analysis

- Campaign architecture design: proper segmentation, audience hierarchies, bidding strategy matching

- Creative testing systems that surface winning elements, not just winning ads, for insight transfer

- Multi-touch attribution evaluation and incrementality testing design across all channels

- Weekly optimization cycles: pacing checks, bid strategy reviews, audience performance audits

- Executive dashboards leading with business KPIs before media metrics and forecast reconciliation

- Platform-native strategy for Google Ads, Meta, LinkedIn, programmatic, and emerging channels

Drop into Claude, ChatGPT, Cursor, or any AI tool. Bring your real performance marketing problem — a budget reallocation decision, creative fatigue diagnosis, channel scaling question, or attribution model choice. It thinks like a manager who's orchestrated seven-figure monthly budgets with the discipline to act on data, not stakeholder wishes.

Bundles or prompts related to paid media strategy and performance marketing operations.