Sponsorship Evaluation Scorecard

Scores an inbound sponsorship opportunity against 6 weighted criteria — audience fit, reach quality, cost efficiency, strategic alignment, past ROI signals, and execution risk — producing a 0–100 composite score, a Sponsor / Negotiate / Pass verdict, and a negotiation checklist. Use when evaluating a conference, newsletter, podcast, community, or event sponsorship request and deciding whether to fund it, negotiate terms, or decline.