Substack Publication Naming & Positioning Architect

Generates publication name candidates (with rationale for each)/one-line description that signals to the right reader in 5 seconds whether the publication is for them/URL/subdomain decision (use your-name.substack.com vs custom domain)/positioning frame that informs every subsequent piece; based on Substack 2026 best practices: a name that tells strangers what they will get matters more than a clever or personal name; the one-liner is the most important real estate after the name; emphasizes that publication name is easy to change later but URL is not